Mito Brewhouse
Nestled in the heart of Mérida, Venezuela, Mito Brew House was born out of a passion for craft beer and a deep connection to the region’s rich culture and natural beauty. Founded by the Di Zio brothers who shared a love for brewing, the microbrewery quickly became a local favorite, known for its small-batch, handcrafted beers that blend tradition with innovation. Inspired by the myths and legends of the Andes, Mito Brew House embraces its heritage in every brew, using fresh, locally sourced ingredients to create unique flavors that capture the spirit of Mérida. From crisp lagers to bold ales, each beer tells a story—one that celebrates the vibrant culture and stunning landscapes of Venezuela.
The Challenge
OUR FRIENDS FROM MITO BREW HOUSE NEEDED TO REDESIGN THEIR BEER PACKAGING TO ATTRACT NEW CUSTOMERS WHILE KEEPING THE EXISTING ONES ENGAGED. THEY ALSO FACED PRINT AND PRODUCTION CHALLENGES, REQUIRING A DESIGN THAT WAS MODERN YET PRACTICAL TO PRODUCE.
BREWED IN THE ANDES
The Solution
WE SIMPLIFIED THE LABEL SHAPES AND USED A TWO-COLOR SYSTEM PER BEER, MAINTAINING THE ORIGINAL COLORS. A BLACK BACKGROUND ADDED A DARK, MYSTERIOUS FEEL INSPIRED BY VENEZUELAN MYTHS, AND A BOLD TYPOGRAPHIC SOLUTION ENHANCED THE BRAND’S DISTINCT IDENTITY.
